Forensic Timeline Software' title='Forensic Timeline Software' />Understanding Explaining A Realistic SEO Timeline How long should it take to see SEO results Columnist Stephan Spencer says theres no simple answer to this. Presidentelect Donald Trump again discounted the possibility that Russia was behind the hacking of U. S. political organizations, including the Democratic National. Oxygen Forensics Mobile forensic software for cell phones, smartphones and other mobile devices. George Hellmuth, Gyo Obata and George Kassabaum H, O K form an architectural firm in St. Louis. Forensic science is the application of science to criminal and civil laws, mainlyon the criminal sideduring criminal investigation, as governed by the legal. Understanding Explaining A Realistic SEO Timeline. Is your site is in deep water in the search engines Perhaps you got hit with a manual penalty. Perhaps competition is simply outperforming you in results and in sales. Maybe youre the consultant or in house SEO who has been assigned to a tough case. For site owners or marketing managers, its often difficult to understand why your rankings or conversion rates are not improving  are perhaps even declining  after implementing huge site changes at the advice of your SEO practitioner. FOR500 Windows Forensic Analysis focuses on the critical and indepth digital forensics knowledge of the Microsoft Windows operating system. All Intella products can process ESI, search metadata and content, filter by a range of criteria and produce to most standard load file formats. If youre the SEO in that situation, you might have a tough time explaining exactly why you cant just SEO it faster. Now, it could be that your strategy isnt working however, its more likely that there is simply a disconnect between the SEO practitioner and the rest of the team about the nature of a realistic SEO timeline. How do we solve the information gap Here are some ideas that are great for starting the discussion SEO Is Site Fitness. Optimize Worldwides Matt Morgan wrote a great article back in May comparing SEO to taking antibiotics. While this is a fine analogy, it doesnt tell the whole story. SEO is about fixing current problems as much as it is about preventative measures and continual improvement. Once your treatment of short term SEO tasks is done, your site should never stop practicing SEO. Perhaps a better analogy would be to say that SEO works similarly to a fitness routine. If you start skipping your routine or stop doing it all together youre not going to achieve or maintain optimal results. Of course, before starting that fitness routine, it is always important to check in with your doctor, who will make recommendations as to what can be feasibly done without damaging your body. This is the SEOs first job looking at your site to diagnose what problems are going on, and providing guidance on how you can build strong, reputable authority and rankings over time. Going too fast and expecting extreme results will often end up resulting in some sort of over correction that could damage your site further, just like an extreme diet can work in the short term, but ultimately put you right back where you started or worse, do damage to your body. SEO Is Complex And Requires Long Term Thinking. A lot of the technical side of SEO is troubleshooting. The fact is, it isnt always evident why your rankings are fluctuating. For example, is it possible that an SEO tactic used in the past is now being recognized as spam, meaning that its value has been discounted within Googles ranking algorithm. That could lead to a huge drop in rankings, and an SEO consultants efforts that have been making slow, positive progress might be obscured or blamed for this. Its important to understand that there are many variables going on with your SEO. The consultant or in house SEO is working with all the SEO, design, code, etc., decisions made in the long past, the recent past, the present, and the future. Thats why it is incredibly important to start out an SEO relationship with an audit of the site. This is going to uncover those problems that wouldnt normally show up on your radar screen and expose the damage that they may be doing to your site. Once you have a solid foundation, develop an action plan to move forward in bolstering your sites reputation and reach. Sometimes, when fixing a site from some major foul play, youll see worse results before you see eventual and steady improvement. For example, in a recent conversation with forensic SEO consultant Alan Bleiweiss, he described to me a case with one of his clients which illustrates the need to take the long view on SEO projects. Alan related to me I did the audit in January of 2. The organic traffic continued to slide through July 2. As you can see, from that point forward, it was a bump up, decline, bump up, decline process repeatedly until finally, a year later, its breaking through. This site was a combination of issues across various algorithms, mostly Panda. Thats the most difficult reality Panda has continued over the past couple years to mostly get stricter, with some easing thrown in along the way. That makes it very difficult for a site to reach sustainability. Cambiare Lingua Adobe Photoshop there. Another critical consideration is that work cant be done once and left. These sites need ongoing applied pressure of stronger quality signals on site as well as brand authority and trust reinforcement. You can see from the graph of the web traffic that this site actually required major changes which, with the additional complication of algorithm changes by Google, actually caused organic traffic to drop for a significant period of time. However, by taking the long view, being patient, and doing all the right things to create sustainable SEO success, the traffic has rebounded and indeed surpassed previous levels. Had Alan not prepared the client for the fact that this may likely be the case, he and the internal team members responsible for SEO could well have faced some very difficult conversations with the management team. SEO Requires A Team Effort. There are a myriad of factors that impact SEO success and many are dependent upon cooperation from other teams or departments. With larger clients, were often looking at tens of thousands or hundreds of thousands, or millions of website pages and large, sometimes geographically distributed, teams to work with. Theres also the bureaucracy of getting changes approved and enacted. A lot of the time can be spent waiting in the wings on obtaining approval, deciding on preferred courses of action, or simply getting SEO work into the site development queue. Thats why the cooperation of other teams especially the IT department and the social media team  is crucial to SEO success. The SEO is managing not just a bunch of keywords, but an entire movement for the direction of your site. Dont underestimate the amount of work this takes, especially when factoring in the time needed to get buy in from these other departments or executives. Timing Is Often A Game Of Chance. An effective SEO tactic used to be putting up 5. The thing is, virality is incredibly hard to predict, even by the experts. It is often about placing content in the right place at the right time however, that right moment can happen at any moment. You can make an effort to predict what content your audience will want by using seasonality basketball related content during March Madness, etc., leveraging a current event this gets tricky, since if it is done too late, it is pass, or simply trying to put out awesome content and ideas that people want to share, and hoping it strikes a chord. ROI Gets Complicated. Googles Hummingbird algorithm and the loss of keyword referral data not provided have made things a heck of a lot harder for SEOs aiming to measure precise ROI of their actions. No longer is it an option to measure the exact amount of traffic a singular keyword is getting you. Furthermore, Hummingbird makes it so you cant always directly control which variations of a word your site will rank for. Sometimes, this can even direct irrelevant traffic to your site. Instead, look for KPIs that add more value to your overall goals. Is the ultimate goal of your SEO overhaul to receive more positive online press Is it to facilitate brand loyaltyIs it to improve conversion ratesGIAC Certified Forensic Analyst GCFA Certification. GIAC Certified Forensic Analyst GCFATarget. The GCFA certification is for professionals working in the information security, computer forensics, and incident response fields. The certification focuses on core skills required to collect and analyze data from Windows and Linux computer systems. The GCFA certifies that candidates have the knowledge, skills, and ability to conduct formal incident investigations and handle advanced incident handling scenarios, including internal and external data breach intrusions, advanced persistent threats, anti forensic techniques used by attackers, and complex digital forensic cases. No Specific training is required for any GIAC certification. There are many sources of information available regarding the certification objectives knowledge areas. Practical experience is an option there are also numerous books on the market covering Computer Information Security. Another option is any relevant courses from training providers, including SANS. Time limit of 3 hours. Minimum Passing Score of 7. Note GIAC reserves the right to change the specifications for each certification without notice. Based on a scientific passing point study, the passing point for the GCFA exam has been determined to be 7. September 8, 2. 01. To verify the format of your current certification attempt, please read the Certification Information found in your portal account at https exams. Renew. Certifications must be renewed every 4 years. Click here for details. Delivery. NOTE All GIAC exams are delivered through proctored test centers and must be scheduled in advance. GIAC certification attempts will be activated in your GIAC account after your application has been approved and according to the terms of your purchase. Details on delivery will be provided along with your registration confirmation upon payment. You will receive an email notification when your certification attempt has been activated in your account. You will have 1. 20 days from the date of activation to complete your certification attempt. GIAC exams must be proctored through Pearson VUE. Please click the following link for instructions on How to Schedule Your GIAC Proctored Exam http www. GIAC exams are delivered online through a standard web browser. Links. Bulletin Part 2 of Candidate HandbookExam Certification Objectives Outcome Statements. The topic areas for each exam part follow Identification of Malicious System and User Activity. The candidate will demonstrate an understanding of the techniques required to identify and document indicators of compromise on a system, detect malware and attacker tools, attribute activity to events and accounts, and identify and compensate for anti forensic actions. Incident Response in an Enterprise Environment. The candidate will demonstrate an understanding of how to rapidly assess and analyze systems in an enterprise environment and scale tools to meet the demands of large investigations. Incident Response Process and Framework. The candidate will demonstrate an understanding of the steps of the incident response process, attack progression, cyber threat intelligence, malware and adversary fundamentals. Timeline Artifact Analysis. The candidate will demonstrate an understanding of the Windows filesystem time structure and how these artifacts are modified by system and user activity. Timeline Collection. The candidate will demonstrate an understanding of the process required to collect timeline data from a Windows system. Timeline Processing. The candidate will demonstrate an understanding of the methodology required to process Windows timeline data from multiple system sources. Volatile Artifact Analysis. The candidate will demonstrate an understanding of normal and abnormal activity within the structure of Windows volatile memory and be able to identify artifacts such as malicious processes, network connections, system data and memory resident files. Volatile Data Collection. The candidate will demonstrate and understanding of how and when to collect volatile data from a system and how to document and preserve the integrity of volatile evidence. Windows Filesystem Structure and Analysis. The candidate will demonstrate an understanding of core Windows filesystems, and the ability to identify, recover, and analyze evidence from any file system layer, including the data storage layer, metadata layer, and filename layer. Windows System Artifact Analysis. The candidate will demonstrate an understanding of Windows system artifacts and how to collect and analyze data such as system back up and restore data and evidence of application execution. Where to Get Help. Training is available from a variety of resources including on line, course attendance at a live conference, and. Practical experience is another way to ensure that you have mastered the skills necessary for certification. Many professionals have the experience to meet the certification objectives identified. Finally, college level courses or study through another program may meet the needs for mastery. The procedure to contest exam results can be found at.